- Initiate a comprehensive engagement planning/strategy and implement them with the right communications approaches and ideas on the objective of driving greater customer engagement and strengthening corporate brand
- Develop and implement engagement strategy with relevant and appropriate communications Omni-channels to drive engagement effectiveness and to impactful reach potential customers
- Study and understand profiles and behaviors of communications audience for accurate engagement planning/strategy
- Collaborate across departments, business partners, and external agencies to deliver and ensure effectiveness of communications engagement planning to meet the business objectives
- Keep track of day-to-day communications channels at local and nationwide levels to collect comments and feedbacks from customers for further analysis and strategic and tactical actions
- Prepare and compile reports evaluating ROI of each platform of communications channels for engagement planning
- Undertake related activities as required