- Be responsible for all aspects of Products comprising of project management, marketing plan development, control & evaluation, annual sales budget preparation, A&P control, sales and profit monitoring.
- Formulate specific brand strategies and business/marketing plans consistent with overall category strategies
- Properly follow up, control and evaluate each marketing activity and promptly propose necessary measure to direct toward the set objectives if necessary
- Coordinate and motivate the parties concerned for smooth and effective execution of the planned marketing program within the set deadline
- Monitor the market with the specific attention on product’s distribution, display, off-take, pricing, product’s condition, to propose appropriate corrective measures
- Keep up with the economical market situation and competitive activities and propose proper counter action activities if necessary
- Initiate concept development for new products and continuously identify market opportunities and propose new product development within the company’s objectives & resources, to serve the market need
- Monitor progress in product launches; identify task success, program setbacks and failures, capture learning for future improvements
- Work in liaison with advertising agency for proper development of advertising strategy and effectively plan and execute advertising program to achieve the marketing objectives
- Be conscious of company and division expense and cost, and try to optimize all kinds of expenditures
- Propose the product cost saving whenever the opportunity arises
- Effectively plan the production requirement and the consequent optimum inventory level