- Studies market trends, consumer behavior and category sales in order to select & promote own brand products to target customers.
- Support B&M team for negotiates with suppliers on pricing, volumes as well as delivery, etc.
- Negotiate with suppliers to join Own Brand marketing program.
- Plans and reviews promotional activities for Own Brand products as well as proposes suggestions to the Marketing and Category Director/Manager.
- Works with buyer and merchandising team to ensure merchandising guidelines for all Own Brand products are implemented.
- Select product for Normal mail , New/Reluanch store opening mail , In store promotion
Key in promotion in to the system
- Demonstration plan and preparation for ingredients & equipment.
- Coordinates with Demo Power to ensure that the demonstration program is implemented as planned.
- Analyzes performance of Own Brand products after promotion campaign is finished.
- Cooperates with Logistics & Distribution Department to ensure that Own Brand products will be stored and distributed properly and timely.
- Coordinates with Marketing Dept to ensure that the Own Brand’s
- Communication design will create the desired brand equity.