- Plan, manage and monitor the operation and sales performance of alcohol and tobacco department to achieve the target.

Principal Accountabilities:

- Plan and manage sales and profit of alcohol and tobacco department to achieve target.

- Analyze sales data, evaluate performance and develop action plan.

- Make decision for selecting new product and deleting unperformed product as specified procedure.

- Manage assortment, product range and plan-o-gram to suit every store format.

- Determine the merchandising guideline for each category and ensure the implementation at the store.

- Implement category management as planed.

- Manage supplier effectively and negotiate with them to maximize the benefit.

- Negotiate and complete the annual trading agreement with the supplier within agreed timeframe.

- Monitor and solve store issues via Thai Help Desk.

- Manage stock/inventory effectively to avoid shortage, over-stock, non-sales, stock ageing and shrinkage and solve related issues.

- Advice and solve issues regarding product, supplier, store and warehouse following the specified procedure.

- Plan and implement promotional schedule as it relates to in-store events and ensure proper implementation and manage the special display unit efficiently to maximize the benefit.

- Organize marketing efforts with regard to POS, print media and in-store events for assigned categories.

- Work with Q & A team to handle any relevant issues with product quality and solve product recall problem following the specified procedure and coordinate with relevant parties.

- Make store visits and advise on operational issues and monitor key stores.

- Work with GM to negotiate other income and its collection from key suppliers.

- Coach and develop team in terms of working process and product knowledge.

- Support new store opening, store renovation and close store.

- Provide product knowledge to team and Operations staffs.

- Understand and keep updated about law and regulation concerning alcoholic beverage control and be able to analyze the impact on category as well as initiate action plan to counteract the impact.

- Survey competitors.

- Support the projects as assigned.

Spirit:

- Understand the nature of the category e.g. monopoly in local whisky/spirit market in order to manage the supplier effectively.

- Manage product with allotted quota efficiently and negotiate for more stock.

- Manage and monitor stock to support NYB business, and act as a liaison to spirit suppliers, NYB team, Operations and customers.

Beer:

- Understand the nature of the category e.g. oligopoly in local beer market in order to manage the supplier effectively.

Tobacco:

- Understand the nature of the category e.g. monopoly in local tobacco and oligopoly in imported tobacco markets in order to manage the supplier effectively.

- Manage the tobacco display unit and benefit contract with Philip Morris Thailand and the complex purchasing process with Thai Tobacco Monopoly.

- Understand the process of Provincial Tax for Tobacco and ensure we comply and process accurately.